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Now soft-drinks can have self esteem issues too!

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Feb. 11th, 2011 | 12:33 pm
posted by: secretrebel in feminism_lives

With Pepsi's new "skinny can"!

“Our slim, attractive new can is the perfect complement to today’s most stylish looks,” said Jill Beraud, Pepsi’s chief marketing officer, in a press release. The company also states that the Diet Pepsi Skinny Can is “taller,” “sassier” and a “celebration of beautiful, confident women.”
http://calorielab.com/news/2011/02/08/diet-pepsi-skinny-can/

You couldn't make it up. Well you could - but it would be TRUE!

Ugh.

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Comments {15}

Lanfykins

(no subject)

from: lanfykins
date: Feb. 11th, 2011 12:40 pm (UTC)
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Am I the only person who now craves a roly-poly can?

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Michelle

(no subject)

from: clarisinda
date: Feb. 11th, 2011 12:45 pm (UTC)
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*like*

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Michelle

(no subject)

from: clarisinda
date: Feb. 11th, 2011 12:45 pm (UTC)
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Though obviously only full fat pepsi would come in a roly poly can.

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Secret Rebel

(no subject)

from: secretrebel
date: Feb. 11th, 2011 12:45 pm (UTC)
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Don't you have an image editor? Make one! (Although all cans are roly poly by nature, even the skinny ones, so you might need to find another name for it.)

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Michelle

(no subject)

from: clarisinda
date: Feb. 11th, 2011 12:49 pm (UTC)
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Secret Rebel

(no subject)

from: secretrebel
date: Feb. 11th, 2011 12:52 pm (UTC)
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We bring you the Pepsi chubby can. It may not be skinny but it packs a hell of a punch.

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The Woman Who Would Have Thunder in her Heart

(no subject)

from: alitheapipkin
date: Feb. 11th, 2011 12:43 pm (UTC)
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Ugh indeed. I'd say I will never buy the stuff again but I never buy it anyway as I can't abide fizzy drinks!

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Tyops Queene

(no subject)

from: tyopsqueene
date: Feb. 11th, 2011 12:46 pm (UTC)
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Oh god. At least now I can feel less bad about my "Omg Ladies in offices are Secretaries and Love Hunks LOL and Shoes" Diet Coke, since it seems a marginally less offensive ad campaign than this dreck.

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Triskellian

(no subject)

from: triskellian
date: Feb. 11th, 2011 01:24 pm (UTC)
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Heh. I totally parsed that as "Ladies in offices are... Love Hunks" :-)

I'm just going to think about that rather than offensive cola.

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Sushidog

(no subject)

from: sushidog
date: Feb. 11th, 2011 12:52 pm (UTC)
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Pepsi seem to specialise in grossly offensive ad campaigns; weren't they the ones with the TV campaign where Hot Babe in Cool Car stops to pick up hitchers, they operate a digital equaliser-style slider and all of a sudden she starts taking clothes off (because if you just know which buttons to press, all women are sexually available puppets)?

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bookwormsarah

(no subject)

from: bookwormsarah
date: Feb. 11th, 2011 01:06 pm (UTC)
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That is just...wrong. Equating skinny with sassy, beautiful and confident is thoroughly depressing. Essentially a can for a Barbie.

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Sushidog

(no subject)

from: sushidog
date: Feb. 11th, 2011 02:55 pm (UTC)
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If it were for Barbie, would it be so top-heavy it would fall over every time you put it down?

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bookwormsarah

(no subject)

from: bookwormsarah
date: Feb. 11th, 2011 03:32 pm (UTC)
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I expect it will tumble over when the tab is pulled up - sufficient to overbalance it, surely? I am surprised they didn't make the can pink and sparkly...

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Sarah

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from: zabox
date: Feb. 11th, 2011 05:41 pm (UTC)
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This would have been a completely legit change if she hadn't compared it to a woman.

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Jamie Hankins

(no subject)

from: wight1984
date: Feb. 11th, 2011 10:57 pm (UTC)
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This.

There's nothing wrong with changing the dimensions of the can to create a new aesthetic. However, comparing a can of coke to a woman is problematic even without the whole body image stuff.

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