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feminism_lives

Badminton would be more popular if women wore skirts

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May. 16th, 2011 | 10:33 am
posted by: secretrebel in feminism_lives

Badminton chiefs have been attacked over "sexist" plans to force women players to wear skimpy skirts instead of shorts or face a fine at the London Olympics.

The proposed new dress code would come into effect for this summer's world championships at Wembley Arena and would also apply to the 2012 Games.

Badminton World Federation chiefs believe the skirts-only policy - which they have backed after advice from sports marketing giant Octagon - will boost flagging audiences for the women's game. But the new rules, due to be enforced at the weekend, have been delayed by protests from top players.

From an Evening Standard article, also picked up via the F-word.

How on earth can this be justified? Raising the profile of the sport =/= making women's bodies more visible.
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Comments {9}

Ailbhe

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from: ailbhe
date: May. 16th, 2011 09:59 am (UTC)
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Jeeeeeeeeeeesus wept.

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(no subject)

from: bonsai_human
date: May. 16th, 2011 10:12 am (UTC)
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Ugh, ugh, ugh! How repulsive! These women are top athletes - how massively disrespectful. Do not like.

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Zhiznennia Voda

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from: nisaba
date: May. 16th, 2011 10:44 am (UTC)
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I don't even know where to start. How fucking disgusting.

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Sushidog

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from: sushidog
date: May. 16th, 2011 10:59 am (UTC)
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It would be even more popular if the female players were naked! And if they had to be busty blonde models! And perhaps they could do a bit of a dance between sets? And hand out free candy?

Gah.

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bookwormsarah

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from: bookwormsarah
date: May. 16th, 2011 11:22 am (UTC)
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I understand that women these days want to play games like football and rugger. If we advertise it as mud wrestling, that should draw in the crowds.

Honestly, what decade are we living in?

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bookwormsarah

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from: bookwormsarah
date: May. 16th, 2011 11:23 am (UTC)
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(duplicated post deleted above)

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The Woman Who Would Have Thunder in her Heart

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from: alitheapipkin
date: May. 16th, 2011 11:32 am (UTC)
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Gahhhh!

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etoile_violet

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from: etoile_violet
date: May. 16th, 2011 02:28 pm (UTC)
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As if I wasn't already in a bad enough mood this morning. Seriously, how can this (and the beach volleyball crap which has always annoyed me) be legal? How?

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a very caring potato

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from: mollydot
date: May. 17th, 2011 06:33 pm (UTC)
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Fuck's sake.

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